Brand Guidelines

This is a guide to help you better understand the basic elements that make up Nomad HR and Recruitment.

Logo Variations and Usage

The logo is an integral part of the Nomad HR and Recruitment brand and should be used thoughtfully and consistently.

The logo should most often be displayed in a light colour on a dark background, but it's also adapted for use on a light coloured background.

Main Logo on a light background
Main Logo on a light background
Logo variation on a light background
Logo variation on a light background
Main Logo on dark background
Main Logo on dark background
Logo variation on a dark background
Logo variation on a dark background

Logo Variations DON'Ts

Refrain from using any bright colours for both the logo and background and ensure that when using the light coloured background, the logo is placed in a dark natural colour, and when using the black background, the logo is placed in a light neutral colour in order for the text to be legible.

Don't change the symbol colours
Don't change the symbol colours
Don't distort the logo
Don't distort the logo
Don't change the symbol position
Don't change the symbol position

Graphic device

The symbol used in the Nomad HR and Recruitment logo is an important part of the brand identity, used as a graphic device through all touch points and should never be altered. The choice of colours will allow the symbol to work on both dark and light background without alteration.

Symbol on light background
Symbol on light background
Symbol on dark background
Symbol on dark background

Download Logo Files

Below you can find a link to download the logo files in all variations. Please make use of the files and always use the logo in the highest resolution available.

Colour Palette

The primary colours are key indicators of the Nomad HR and Recruitment brand design. Navy is most often used as a background and text colour while the Light Blue and Magenta act as supporting colours (most often used to highlight key elements in the content).

Additionally, the tone of each colour can be adjusted to create more depth within design elements and touch points.

Navy
Navy

Navy Values

HEX: #001A4C

RGB: R0 G26 B76

CMYK: C100 M88 Y41 K39

Light Blue
Light Blue

Light Blue Values

HEX: #00CAF9

RGB: R0 G200 B250

CMYK: C67 M0 Y0 K0

Magenta
Magenta

Magenta Values

HEX: #EC008C

RGB: R237 G0 B140

CMYK: C0 M95 Y0 K0

Typeface System

Roboto is our font family of choice. This font is clean, easy to read and reflective of the Nomad HR and Recruitment brand identity.  The font should always be used in regular variation on paragraph text and in bold variation for titles.

Download Fonts

Below you can find a link to download the fonts used by Nomad HR and Recruitment.

Video Guides

This is a guide to help you create videos while keeping the Nomad HR and Recruitment brand consistent.

Render Size

Always render the video at a minimum of 720p (1280 x 720) resolution.

Intro

All videos should start with the Nomad HR and Recruitment symbol on a navy background.

Video Intro
Video Intro

Outro

All videos should end with the Nomad HR and Recruitment contact details.

Video Outro
Video Outro

Logo and Contact Details

The styles below show how to display the logo and contact details.

Nomad HR and Recruitment Logo and Contact details to be visible all time.
Nomad HR and Recruitment Logo and Contact details to be visible all time.

Download Video Graphics

Below you can find a link to download graphics to use in your videos.